I think medium is one of the few places where you can actually host great crypto content.
Most social media now hates it and even banned ads there, so for now, medium is still best.
This maybe a new style on promoting crypto project, market strategy is very important in promotion of one coin, it would be beneficial to the readers to have more topic or option to read in the treed, yes, it create more awareness as guide for new investors or possible investors. a lot of site in social media is critical on crypto, we can see the banned was implemented at their site, with this new site for either promotion or campaign still a good news for crypto world.