When the current price is down they will be losser but if they will keep it while monitoring the movement of the bitcoin price in the crypto market and sell it when it will rise up and reached their desired higher price they can earn more profits.Some persons become millionaires because they play the smart of buying when others are selling in panic.They will eventually sell to same persons when prices spikes.
Yes, This is what happens in the market today people are in panic selling once they feel that the cryptocurrency they are investing started to colapse they sell immeediately the coins they have just to cut additional losses if the market continue to drops.