The "PR momentum" (aka 'pumping') is only useful for speculators.  'Pumping' mastercoin with good press is just plain dumb.  The only thing Mastercoin needs is - to work.  We've got to get it to work.  Then, we've got to get it to work well.  As soon as that happens, the reputation will come like white on rice.  We don't need to pump up the reputation with PR before it works.  Let's get the damn thing working and quit working on pumping up the reputation.  Well, unless you are a speculator looking for a quick profit.  Then, pump away!!!