I expect this will rise soon
If you are long term holder than it is good to accumulate while it is on bottom line and soon it will get succeed to make comeback again. I think so there is pretty good chance to break the current down trend and see this at new peak price.
I'm a long term holder and bought more UTK last week. But i didn't only mean the token but also the product if it gets integrated with some eCommerce platforms.
Remember that no one actor of eCommerce having some kind of monopoly like VISA & PayPal will use some start-up technology like Utrust. In fact their will build their own blockchain to integrate thuis technology in their business.