Zeex doesn't earn or use revenues from retailers. We don't need to make a sustainable business because we are building a protocol.  Zeex as a business is a minor detail in the story and it's only purpose is to make the economy thrive and flourish without the need of us and the company. Zeex will provide financial services to suppliers such as fiat-to-cryopto exchange, crypto hedging, fiat loans and consumer marketing services.