Shared masternodes in a good idea because it might help small investors cooperate with each other to run masternodes and get shared masternode rewards based on their proportional coins.
Shared masternodes are really helpful for smaller investors! I myself take advantage of being able to use their services because I usually don't have much of a coin to start with, so staking is hit or miss, so joining a shared masternode is usually the most beneficial situation for me when that is the case. That and it also makes it so I don't have to go through the hassle of setting up the masternode or maintaining it if I don't really want to have to as well. Since EPIC is 85% for masternodes for block rewards, that makes it even more reason to join a shared node service for someone that doesn't really have enough to stake regularly.