Monaco is a future project that until now there is no rival (Centra is dead), it is a great opportunity to invest big money to Monaco because I'm sure that prices will continue to rise.
In reality, Monaco project has shown its strong potential, not future.
Nevertheless, lots of works have to be done to bring Monaco project and its applications much deeper into social daily life.
If it had a working product out there for the masses, then yeah, you could potentially say it has no immediate 'rival' in its field.
But until it has a working product, then every token or coin is a 'rival', as it is just another token that is yet to have a working product!

Given token lock up has started, I really hope we're looking at cards over the next 7-14 maybe weeks