This project suffering from bad marketing they are promoting this with aggressive trading volume is still very low and we are missing to see this token on big exchanges. I think this situation will continue until we have a working card so it is long term investment in this meaning.
Are you sure that they will have working cards? A lot of projects promised cards, but still noone dont have working cards (Monaco, Centra, TenX etc.)
Although it have a lot of complications to launch a working card with support of cryptocurrencies but this project have different approach so it is not bad to give try to this one with some reserves which we can afford to hodl.