Ethereum is the main platform of todays blockchain world. Ethereum is the operating system. Ethereum is the canvas, the paper, or that bar bathroom wall that you cant help but read. It is the protocol people build upon. Ethereum is a generalized blockchain; its not specialized for any one purpose (unlike Bitcoins). It is generalized so that anyone can program it for their specific needs. Almost all ICOs hosted in ETH platform, we won't see that many altcoins in the market if there's no ETH