I think the things that you should know before investing in the company of bitcoin is their legality, capacity, performances, backgrounds and feedbacks to know and secured that your investments is in the good hands and trusted company. Through this it gives a idea that they are good company
Your suggestion is great but very simple thing is we should know the risk involve. Dont ask for profit only because risk always with us. If you seek legality for project then its good to make sure whether the company scam or not. This step is very important to protect our investment.