If there is a SCAM project, what contents do you expect from its social media accounts and bitcointalk thread?
If there is a scam project, i think it will be detected early because there are almost a million of us here that are observing new ICOs and besides there are also expert here in this forum that don't allow scam ICO to grow. As for myself, if i detect a possible scam then i would report this to the administrator of this forum.
Asides here, there are so many resources online that can easily help one to stay away and avoid certain ICOs. Only if investors can at least know what to do by themselves by checking out the team and product, then the number of scam ICOs would have reduced a long time ago.
Ask some team questions on their ANN thread as pathetic as what makes their product different from others and they will be busy blabbing rubbish. Is that a project anyone wants to invest in ? However, they know already that there are some gullible people who would just look at the surface and invest, but that is their choice.