I don't think the entire market would be generally affected by the event, but it'd be a very applicable time to have some sort of ad or sponsor placement from a larger capped crypto that has some sort of dedicated time behind it. I wouldn't be surprised if that ended up being the case. Would actually be extremely interesting for the sphere, and could be an opportunity. As a whole though, I don't think the combination of countries and teams to come together will have a very intruding effect on the markets entirety.