A store based on your analysis that has generated more than $11000 eight months going for sale for less than $2000 would need more convincing argument for reason to have been advertised for sale. I read all the information and they are well detailed and mouthwatering but if I am to be interested like others, I would need more as regard
1. rate of turnover in that how does sale happen?
2. Of the list of emails you are giving, how many are really active? I receive lots of mails of products and services which ignore and I expect the same thing with lots of mails that does not create leads.
3. How soon can the investment be recouped based on your trend analysis taking into consideration the capital to be invested and other recurrent expenditure that would be incurred.
I actually installed the shopify exchange sofware an hour ago and it gave me an evaluation of 12.000$, i t hink i underestimated the value of my store a bit.
1.) Sales come mostly from instagram through influencer promotions and our own followers.
2.) I never bothered alot with email marketing, just used the email optin form to send people a welcome discount code and gather their email address for later usage
3.) Last month i spend 30-40$ in promotions + posted 1-2 posts every other day on our own profile which resulted in 1200$ revenue at around 55-60% net profitmargin, if you ramp up the promotions + test new products every second day you should be able to recoup the buying price within 4-5 weeks and then do pure profit from there on.
Im developing my second store at the moment and want to take the budget from the sale to fuel the launch campaign, i will do another round of research today about the price evaluation since everyone told me so far why do i sel it so cheap, in my oppinion it was a fair price.
If you are interested, feel free to DM me, tomorrow i will list the Shopify Exchange Private Listing then you can have a look at it.
Regards
Mao Dio