ICOs go to agencies to promote their projects and they pay out in tokens after very long time the project is concluded.
Not all of them (for both parts of the sentence).
The community isn't keen to donate to upkeep the site and to have finally funds to develop it.
Then try to provide full articles for a small price (or a paid membership) and only include the summary for free users (some might pay).
Google Ads pay meager amounts in Hungary and it doesn't cover much.
Sell ad spaces on forums (ex.
Auctions and
Digital goods).