In about 100 projects, probably 5 or more of them turn out to be scams or just end up being bad investment choices. Menlo One has an algorithm called "proof of reputation" wherein it compensates people for their attention and communication depending on their reputation and community feedback. I don't know how their point system works exactly, but I'm very excited to see known personalities help us make wise investment decisions based on their honest reviews.
They actually pay well known figures in crypto space for just viewing and honestly reviewing ICOs??
IMO, this incentive method is extremely unique especially since it helps us recognize great projects more easily separating them from the ones intended only for scam.