Serial-entrepreneur-based projects are somewhat risky. He will leave the project at some point, and what then? What if there isn't enough "mass" to continue?
Also, "sophisticated token sales" sounds little scary - why making things sophisticated, and not simple & effective...?
https://i.imgur.com/Tmw0WkU.jpgI seriously doubt that there won't be enough "mass" with this project since the first time I heard about it, I was very excited to finally see a game changer in ICOs which doesn't only benefit a select few number of people. I'm sure I'm not the only "average user" having this sort of sentiment towards this brilliant project.