ICOs are very very interesting financial and technological because it spreads the seeds of growth around the world. Absolutely, having investors, from tiny to small to medium and even large, around the world, will give your product or service the exposure to growth in their own communities, where those investors have their personal and business relationships. That will be for free ! and with advocates that will have incentives to contribute and improve every little aspect of your service, so this is a great value added by this ICO model.