The problem of the modern cinema is all these intermediaries
It is, of course, very mportant to exclude them from the distribution process.
What harm to the film industry do you think they cause?
Currently, the lion's share of the income from the rental get are not the makers of the movie, and intermediaries that provide distribution and marketing. Many aspiring filmmakers use crowdfunding platforms to attract investment, and yet the thousands of small production companies that produce independent films each year cannot find ways to monetize their creativity. As a result, talented Directors and screenwriters go for earnings in Youtube or other video blog platforms.
Yes, it's really a serious problem.