An excellent investigation, I have relied on the design of the site in addition to the white paper to determine whether ICO is real or scam, but it seems that I was wrong.
In general, how can you identify the real names of these people? Also, how can you track images? "I tried searching for the fake names, but it often leads me to the same site."
In other words explain this
For other pictures simply use Google search you will find their alt name and details.
For find real name and picture, first search on Google. If you not get result try to click "All size picture" in bottom of picture. Now you will se multiple picture if it's taken from Google. Then select each photo, you will see source website and details. That's it.