billboard ads and TV commercials aren't suited for the modern world right?
Yes, even YouTube commercials are losing their effectivity. Users skip through commercials after 4 seconds even if they give interesting information in a quality format
I think businesses have to think of some other way to advertise
That's right! they have to come up with something which is effective for them and less annoying for the users
You got it! If a business wants people to talk about it today, quality and interesting content that will be popular needs to be created
Yes if they do that users will distribute content they come across on the network themselves and businesses wont have to pay for ads directed at consumers