Qubic looks like an amazing innovation, hopefully it lives up to the expectation. If it accomplishes all the goals it will truly be a game changer in this industry It is clear why large companies are looking to partner with IOTA as the vision behind Qubic is much higher than any other cyrpto right now,
If we are able to tokenize and enforce contracts on iota then it becomes the most viable competitor to ETH
With the announcement of the implementation of Qubic, Iota has made a qualitative leap, totally ignored at the time by the market, which will lead the way to other similar projects, on other blockchain. Here two links to deepen Qubic, if you do not know it yet
In addition to Qubic there is a new project that will be implemented in the future on IOTA, and that will join the Masked Authenticated Messaging (MAM); it is Crypto Smart Card, in which 72Kb of data can be stored in a supersecure memory. More details and details below https://medium.com/@sdellavalle/identity-of-things-based-on-iota-tangle-62c9dd0d81ab