According to research, when buying a new product, 93% of buyers make a decision based on the appearance of the product. While only 6% of the tactile sensations are important, only 1% wants to taste the product or listen to it. But what is most surprising, 85% of consumers when buying a particular product put color first!

Such an important indicator as brand recognition directly affects the trust of customers. Correctly selected color increases this figure by 80%.