depends on how much hype is for the project, you get in the right ico it can do a 10x out the gate but alot of coins tend to fall lower than ico price if not much hype behind it.
There's indeed a lot of money to be made in ICOs. The thing we really need to look out for are the scams which we sometimes really can't predict until it happens. That said, I think Menlo One's token sale this July is perfect timing since it will serve as a token for their ICO marketplace platform aiming to provide an easy way for retail investors to invest as well as find out which tokens deserve funding as opposed to coins that could potentially just end up running with our money.
KoreanJew's interview with Menlo One's CEO explains it all
https://www.youtube.com/watch?time_continue=884&v=Rw1QBpBYE6o