It was starting to sound encouraging.. until after registration..

Then you realise there is too much that is off-putting for now.

The flat fees for bank transfer charges - fine for large amounts (if there was sufficient to engender trust for large amounts), but definitely off-putting for even a small amount as a test.

And where is the order book?

Where are any kinds of graphics showing trade history and volumes, market depth, etc?

Come on James (& Mark?) - please give us some more functionality .. ideally like Kraken, but mixed with the BTC-e!

Feels like you're too scared to disclose how small your market is.

For what its worth.. The Companies House records indicate:
BIT121 LIMITED
THE LONG BARN DUNCTON MILL
DYE HOUSE LANE
PETWORTH
WEST SUSSEX
ENGLAND
GU28 0LF
Company No. 08600850

And the public records confirm Jim's statement:
Current Director: Mr James Richard Iddiols
Previous: Mr Nicholas Paul Dann

They're also both listed for two other companies started earlier this year:
MIZACO LIMITED 08600881
BITCOIN EXCHANGE LTD. 08459694

For all three:
23/10/2013   Mr N.P. Dann left the board

For BITCOIN EXCHANGE LTD:
19/09/2013   New Board Member Mr Mark Timothy Vickery appointed