I hope during world cup football the price of bitcoin will increase. It has been started, but I see no effect. It is a big event of the world. Does it not bring any value to bitcoin.
There is definitely not any co-relation between FIFA and bitcoin price action.
FIFA do boost the betting platform. Sports betting isn't legal in many countries. Bitcoin and cryptocurrencies, thus, pave a way for people to get involved in sports betting anonymously. According to me, cryptocurrencies have a huge marketplace in betting ecosystem. But I don't think that this is going to bring any price appreciation in a $300 Billion market. Betting might constitute only a few millions which would be less than a 1%.