The design idea is really nice when it comes to charity, everyone has ever participated in some campaign for something or someone, being able to market something with a cause is really charming, and shows the Human side still prevailing among us , integrating Blockchain into something like this raises the project level for me.
Transparancy of blockchain might also help fight corruption in charity
That's one of the reasons why blockchain was created and for that reason I think that charity is going to be using blockchain more and more in the future.