Ethereum allows any company to use their open source code to build upon the Ethereum blockchain. This allows people to have an easy-to-use and programmable blockchain that can be customized for their needs. Companies are created with fascinating ideas that utilize the toolbox that Ethereum provides. These applications address many issues and weaknesses that we have in our systems today, but likely most of the revolutionary ideas have not even been created yet.
Yes, you are absolutely right. Eyhereum made it easy for every project to be created using Ethereums platform. And all of the new projects are trading mainly for Ethereum. This is what Ethereum gets back. The popularity and the support.