That's good for two things:
#Every company joining the BTC train is good for us
#Warez1337s haz n0ledg3 ab0ut interwebz and likes BTC
I would be happier to see Amazon accepting Bitcoins instead of a platform for stolen goods. Not good for Bitcoin reputation... makes Bitcoin look shady and unattractive for "real" companies.
Porn-site reselling doesn't make BTC look shady then?