EasyCoin is not an exchange. We are simply selling a product, the purchase of which does not take place in Denmark
I was confused by this then:
Neo EasyCoin (easyco.in)
Neo EasyCoin is a web based business that allows the direct purchase of Bitcoin using cash through a payment network. This platform will offer Bitcoin at a competitive rate in the United States, United Kingdom, Russia, Norway, Sweden and Denmark.
It made me think it was falling under the exchange category.