It's good that there are companies linking the real sector and the blockchain. I hope in the future such companies will be more, it gives more confidence. Also, I would recommend team to spread the word about the project since right now there are very few people who invested something into it.
I think it doesn't really matter that much where the farm is built. There should be enough space to grow in Canada, too. And if this project is a success, it could be a role model for other projects in other countries all over the world, with the same approach like ATF.
But what city or its country did they set? I think its impossible to make farm in the cold regions of the Canada, isnt it? Also, we need to know how much will it cost for the project and what benefits will it give to us, token holders, in the future.