I am interested to see what happens with this project. It sounds like a great idea but there is so much talk about it being a scam I am starting to be a little skeptical, I believe that this coin is NOT a scam , Its the first British coin and it has reached 40 million usd and it has its own mining app. 
All that is coming from people who are either salty for buying high selling low, fits their interests saying it or clueless. Ignore that. Just look at what the team is achieving. Ricard is at least a public figure and has a registered company. That is more than most coins...