Using a name NEO wouldn't had been a great issue but they are completely copying the NEO website along with the Icon.

https://ip.bitcointalk.org/?u=https%3A%2F%2Fi.imgur.com%2FbA3IOG7.png&t=590&c=sObrPmXh6-6h2Q

NEO is an unforkable asset and the said token has nothing to do with NEO.
They are just trying to fool people to sound like something popular.
They are definitely scam.