There are many factors due to which an individual is scared to invest in Bitcoin

• volatility- The high volatility causes huge price fluctuations due to which people are scared in investing into BTC
• Legalisation- Bitcoin is not yet legalized in many countries which make people step back from investing into BTC
• Scams- Many people get scammed investing BTC into scam ICOs which has also become a factor now.
• fear- fear is a major factor why people don't invest in BTC. The fear of loss cannot be taken by many people.
• technology- many people are still unaware of how to use the Bitcoin and the blockchain technology which is why they have not yet invest into it.