Not all the projects are scam. Just 95% of them. I would recommend to pay attention to these factors: they should have a good Whitepaper, read it scrupulously, cause some ICO just steal somebody's else Whitepaper and just change the name of the project. They have to have MVP on their website, cause lots of projects like to write how cool they are, but don't have anything except these pompous words. Their employees should have profiles on Linkedin, for example, cause scammers are afraid of revealing their personality and often they whether don't have any profiles of steal somebody's photos. I was written by one scammer who had a woman's photo and man's name.  Check their groups on the different social networks, they should be active and not filled with bots and fakes. I would recommend you to pay your attention to Cryptics - forecasting platform which does use 100% AI. Their project does satisfy with all these requirements.