Pfizer is one of the world's largest pharmaceutical companies. It is even listed on the New York Stock Exchange, and, moreover, its shares have been the Dow Jones Industrial Average component since 2004. The company produces medicines for immunology, oncology, cardiology, diabetology/endocrinology and neurology, including Lipitor, Lyrica, Diflucan, Zithromax, Viagra, Celebrex.
Wow with a partner who has on board those kind of names and floats on the stock exchange would be a serious statement!
You can be sure it will. The sign of popularuty for me is when I know some trademark even if I know nothing about the industry as a whole. And it seems I always knew what Pfizer is and even what medicines it produces.