Donators will receive back 50% of the value of their donation in tokens according to the exchange-weighted price of the token... Hm, sounds interesting. Its a win-win situation, both from a moral and a financial standpoint.
People tend to donate more and more frequently if they get out of it something besides warm and fuzzy feeling. I mean, thats what many of those charity events are all about. This platform seems to just streamline that.