Streamlining the classifieds industry with the use of cryptocurrency and blockchain technology. If they can really achieve worldwide sales, this will be one of the biggest brands in both classifieds and cryptocurrency industry.
Their tagline says they are the "First Worldwide Classifieds Marketplace Using Blockchain" and I believe they intend to really make it work worldwide. It will not be a short and simple process though.
It definitely will take a long time since based on their whitepaper, they will start expanding partnerships after being established in their home base. Then expansion would be starting with nearby countries.
It's better to do it slowly but surely, though the surely part will have to be maintained as status quo. At least we know that they have a realistic plan and they will be doing it in the most efficient way.