It is disappointing to know that the one who makes or handle an Initial Coin Offering(ICO) Projects have no planning ahead of time and no advertising firm doing this particular task. Its clearly nothing worth any money from me as an investor. Hard to believe if most ICO are like this and might be the reasons of unsuccessful project outcomes.
We faced a similar challenge. We have an ICO planned out but are not launching it just because of the fact that we do not have initial funding to get started. We know we need X amount of money to get started. But if we can't convince people with deep pockets to initially fund us, then how will we convince others to join us. Need to have a good vision, tech, team and some basic funding to start.