We need to raise money for user acquisition. For an MMO launch to be successful, especially one based on Augmented Reality, is must acquire millions of players. Without a strong player base, there would be no user interaction, and all of the cool features would be useless. 
So you want to reach a Pokemon Go like audience. I think you need to be careful not to make it too much pay 2 win but also include the possibility to work your ranks up. This could become big.