This is a common situation in the ICO, because many of them are simply scam non-viable. We have to sell, because hold in this case is useless
Then what is the essence of participating in such ICOs then in the first place? However, if this was the case it would have been good but we still get to see some bounty hunters throwing away quality projects with great potential away at lower ICO price.
I once remembered investing in adbank and this sort of happened. It was good though because I really used that opportunity to scoop from those who deemed it fit and I am swimming in huge profit as a result of that now.