I choose ICO may sound like gambling for Investors. ICO can be used as "Cheap" Investment in which almost all Tokens traded on ICO have a little price. Then, by the time the project is finished, of course, the price will not drop drastically directly if Whitepaper is created creating a coin benefit. Moreover, if viewed as a coin produced more useful for a broad audience, of course, prices will jump from time to time. The price difference is what I might be able to use for profit because ICO coins are very cheap initially.