The blockchain powered video sharing economy
Verasity is a next-gen video sharing platform. Viewers directly support their favourite creators and publishers on the blockchain with VERA cryptocurrency.
But like you dont even need an extra currency in the first place, you can tip people via ETH, BTC or whatever currency that you prefer. Why an ICO?
Within the Verasity ecosystem, content authors, users, advertisers and brands are directly in contact with each other. All transactions are made in VERA and therefore they are fast, reliable and transparent. Intermediaries are no longer needed, as in traditional media ecosystems. (verasity.io)
This is probably the answer to your question.