They want shinies, they want fast transfers, they might won over by ideology, but probably not the ideology of libertarianism. They want to use the system that their favorite site uses, and they want to use the system their friends use. This by the way probably describes how mainstream males think too.
Way to stereotype, much! lol.
I'm a female who was actually drawn to bitcoin for the ideology of libertarianism. But yes, I also would like to see it used in my favorite sites, would like my friends to use it (though this wouldn't impede my own use of it if they didn't) and, yes, what I quoted from your initial post above pretty sums up over 90% of men as well.
To this end, while women will certainly play a role in getting bitcoin to go maistream, I think bitcoin needs more of an air of familiarity. Websites that have attractive, rather than just functional designs, would be a good start. More merchants selling more than just gadgets (though I do know a few female gadget fiends) - Bitcoin World Market will probably get a decent female following once bitcoin takes off as it sells beauty therapies, scented candles, gourmet and organic food items, chocolate... OK, now I'M stereotyping, cos I can easily live without chocolate. lol.
Incidently, BWM it will also probably get a really decent gay following. THAT's a fringe market that might be worth soliciting before the mainstream gets in on the act - particularly 30 something+, professional (whether in the arts, corporate or other business sectors), with no dependents.
Quite frankly, I think an air of exclusivity coupled with sophistication is what bitcoin needs. Bitcoin-only offers to special events, one-offs or limited editions that can only be purchased with btc... Basically, something that will make people have to buy bitcoins in order to take part in this special offer/event/promotion/exclusive service would be a good idea, something that makes them feel like trendsetters rather than geeks. This would be my idea, I guess, of the "shine" you mention women want.