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Projects on the W12 marketplace have a standardized description, making it easier to compare and study projects. Projects get ratings from community members. Also, it will always be possible to track how a project fulfils its obligations with respect to its roadmap, and investors will be informed about its progress at each of its milestones.
In W12, project fundraising is fully automated, and does not require any special technical knowledge or initial costs. Due to the fact that the return on early-stage project investments through W12 increases many fold, most investors in the future will choose this kind of investment model. The use of W12 has significant advantages over independent ICO placement and fundraising, which in turn, will allow tens of thousands of promising new projects to realize their plans.