Let's see how the project will grow and develop. I like the idea but now much will depend on the success of the team. They will have to make quite a bit of effort to occupy part of the market.
In any case, if you want to be a leader you need to work very much to have time to translate the idea. Now I know there is work in several directions: the development of platform, receiving a license and attracting the Asian market.
Yes, I've seen similar projects and nowhere did the team show such activity. I think this project will be successful and I can make good money on it.