In general, it's a great idea to reduce the commission by showing targeted advertising to passengers. The main thing is to constantly have a lot of advertisers and that advertising was interesting, not annoying. We also have advertising in buses in the city of Kiev.
For this reason we are planning to introduce Geo Ads. It shouldn't be annoying for the passenger as the ads will be tailored according to the passengers needs.
Trough geo targeting and AI we will be analyzing the preferences of the passenger so that the advertising will be relevant for him.
This way the local advertisers will be interested in advertising with us as the conversion rate will be high.