I don't have a link handy, but I read a study once where Americans were told how things might work for them under socialism and how things might be organized, but the important thing was that they never used words like "communism" or "socialism". When the concepts were divorced entirely from those thoroughly demonized words, a startling number of people were actually in favor of it. Go figure.
Not surprising, a form of socialism (if I didn't misunderstand the difference between that and communism) works pretty well (economically at least so far, although we're getting mighty pissy about inflation from certain policies) in my country but our Dear Leaders are careful to call ourselves a democratic republic

p.s. our form of socialism is closer to "from each according to his ability, to each according to his relationships" :x