i'm not against with projects tying up with charity-related things but honestly, most of them are just using the face of charity. i wish this project will really live up to their mission and not be overpowered by greed.
The way I understand it, thats the whole point of using blockchain for that platform: to see, where the money goes after you donate it.
I agree with you, transparency is the key. Everyone who wants to be charitable run a huge risk of being deceived. It shouldn't be so.