The huge news about myetherwallet hack was a big pull. Lots of people lost their eth and tokens as well. The ones eho were not affected by the hack got afraid their tokens and eth will be stolen. Im thinking, many are selling off their eth and tokens in the fear of losing everything. Many supply available in the market that's why the price is all down.
Red because the investors sell their coin and not enough people want to buy it back again.
Actually, news recently make the investor panic to sell their asset make situation like this. News is very important soirce for all investor. Small bad news can have huge impact