We can't deny the truth that scammers are just in the corner and some of them are really good at deceiving people from their dirty tactics. Well, if there is a proper regulation that is to be made before a certain ICO can ever put into public, then i think it will somehow make us feel secure to avoid waste of money and time.
Indeed you can not create a market for yourself without doing adequate marketing. Campaign bounty should be for each project to raise awareness among the crypto community. I know that real participants are getting fewer by the day and bots have improved significantly but still, it is a necessity.